BMW is a German luxury vehilce and motorcycle manufacturing company founded in 1916. BMW refers to Bayerische Motoren Werke AG (German for Bavarian Motor Works). The company is headquartered in Munich, Bavaria, Germany. BMW also owns Mini cars and is the parent company of Rolls-Royce Motor Cars. BMW is one of the best-selling luxury automakers in the world. Brands motto is currently: 'Sheer driving pleasure'.